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Amber COFFEE ROASTERS

Overview

Amber is a Brooklyn based coffee house and coffee roasters. They pride themselves on their cosy family owned atmosphere and good quality coffee which has kept locals coming back since 1987.

The branding for Amber Coffee Roasters was designed to both stand out but also evoke a familiar and nostalgic feeling.

The main logo is based on the trees (honey locust) that are abundant to this neighbourhood and the idea of the early bird singing as people go for their first coffee at sunrise

Vibe: friendly, local, relaxed, on trend

Amber is a Brooklyn based coffee house and coffee roasters. They pride themselves on their cosy family owned atmosphere and good quality coffee which has kept locals coming back since 1987.

The branding for Amber Coffee Roasters was designed to both stand out but also evoke a familiar and nostalgic feeling.

The main logo is based on the trees (honey locust) that are abundant to this neighbourhood and the idea of the early bird singing as people go for their first coffee at sunrise

Vibe: friendly, local, relaxed, on trend.

Amber is a Brooklyn based coffee house and coffee roasters. They pride themselves on their cosy family owned atmosphere and good quality coffee which has kept locals coming back since 1987.

The branding for Amber Coffee Roasters was designed to both stand out but also evoke a familiar and nostalgic feeling.

The main logo is based on the trees (honey locust) that are abundant to this neighbourhood and the idea of the early bird singing as people go for their first coffee at sunrise

Vibe: friendly, local, relaxed, on trend

Brand Story

'As dawn breaks over a serene, tree-lined Brooklyn neighborhood, the air is alive with the melodic chorus of birdsong, and the first golden rays of sunlight filter through the canopy of leaves.

Stepping into the cozy, welcoming coffee shop on the corner, you’re enveloped by the rich, inviting aroma of freshly brewed coffee and the buttery warmth of pastries just out of the oven.

The hum of conversation and the clinking of cups create a symphony of morning energy, as people gather to start their day.

The barista smiles warmly and greets you with a cheerful, “Hey, neighbor!” This isn’t just a coffee shop, it’s the heart of your community, a place where connections are made and mornings come alive.'

'As dawn breaks over a serene, tree-lined Brooklyn neighborhood, the air is alive with the melodic chorus of birdsong, and the first golden rays of sunlight filter through the canopy of leaves.

Stepping into the cozy, welcoming coffee shop on the corner, you’re enveloped by the rich, inviting aroma of freshly brewed coffee and the buttery warmth of pastries just out of the oven.

The hum of conversation and the clinking of cups create a symphony of morning energy, as people gather to start their day.

'As dawn breaks over a serene, tree-lined Brooklyn neighborhood, the air is alive with the melodic chorus of birdsong, and the first golden rays of sunlight filter through the canopy of leaves. Stepping into the cozy, welcoming coffee shop on the corner, you’re enveloped by the rich, inviting aroma of freshly brewed coffee and the buttery warmth of pastries just out of the oven. The hum of conversation and the clinking of cups create a symphony of morning energy, as people gather to start their day. The barista smiles warmly and greets you with a cheerful, “Hey, neighbor!” This isn’t just a coffee shop—it’s the heart of your community, a place where connections are made and mornings come alive.'

See the full case study on Behance

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